Strategic Analysis
One of the most frequent reasons for ineffective strategic
planning is failure to think strategically. In these cases,
planners mistake organizational efficiency to be organizational
effectiveness.
One of the key indicators of this problem is planners'
reluctance to conduct a solid strategic analysis that includes
assessment of the external environment of the organization and
feedback from stakeholders. As a result, planners end up looking
only at what the organization is internally doing now and how they
might do it a little bit better. In their planning they end up fine
tuning what the organization is already doing, rather than shoring
up weaknesses to avoid oncoming threats and using strengths to take
advantage of new opportunities.
NSA will help you develop suggestions to ensure genuine
strategic thinking by helping your business:
- Recognize strategies to be associated with, e.g., resolving
major issues, developing new systems or IT programs,
servicing additional or smaller IT mandates, or systems evaluations
for survival or efficiency.
- Develop strategies that focus on structural changes as much as
possible. These changes are more likely to direct and sustain
changes in the organization.
- Ask the question, "How do we position ourselves if the future
changes, and what if it is not what we expected?"
- Utilizing a brainstorming technique to collect all ideas from
planning members.
- Ask, "Is this really a strategic activity? Will it leverage
change in your organization?"
- Reconsider strategies that have worked or haven't in the
past.
- Ensure strategies don't conflict with each other, i.e., that
implementing one strategy will directly impair implementation of
another.
Simply put, strategic Analysis determines where an organization
is going over the next year or more, how it's going to get there
and how it'll know if it got there or not. The focus of a strategic
plan is usually on the entire organization, while the focus of a
business plan is usually on a particular product, service or
program. There are a variety of perspectives, models and approaches
used in strategic analysis. The way that a IT strategic plan is
developed depends on the nature of the organization's leadership,
culture of the organization, complexity of the organization's
environment, size of the organization and expertise of
planners.
Many planners prefer to start strategic planning by clarifying
the mission, vision and/or values of the organization. Other
planners prefer to start by taking a wide look around the external
environment of the organization and also the inside of the
organization, and then clarifying/strategizing what the
organization should do as a result of what the planners find.
A frequent complaint about IT strategic plans is that they are
merely "to-do" lists of what to accomplish over the next few years.
Or, others complain that strategic planning never seems to come in
handy when the organization is faced with having to make a
difficult, major decision. or, or others complain that strategic
planning really doesn't help the organization face the future.
These complaints arise because organizations fail to conduct a
thorough strategic analysis as part of their strategic planning
process. Instead, planners decide to plan only from what they know
now. This makes the planning process much less strategic and a lot
more guesswork. IT Strategic analysis is the heart of the strategic
planning process and should not be ignored.
NSA can help you work through the questions and answers develop
a comprehensive informational technology strategic analysis that
will help you make the decisions to achieve your business
goals.
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